Assistant Manager/Manager- HBS (BU) Merchandising

Key Responsibilities:
- Development of overall business plans of EM for assigned categories, including objectives, KPIs, product range planning and identification of required marketing support
- Coordinates the development of go-to-market (GTM) plans for assigned categories and presents these to internal and external stakeholders
- Develops range architecture and sales channel segmentation for assigned categories in consultation with Sales and Retail departments
- Identifying EM specific demand of the customer/channel according to consumer segments
- Identifying gaps in the international range, agreeing these with the management and addressing range gaps through local development of product articles.
- Responsible for product pricing and margins
- Works closely with Sourcing department to ensure transparency and compliance in product quality and delivery timelines
- Initiates and manages local product creation process for assigned categories
- Leads the evaluation and adaptation (if required) of regional and global sell-in tools for assigned categories
- Supports retail training function with updates and latest product news as required
- Collect market information from various sources such as retail customers, store staff, Sales & Retail teams, publications, syndicated and customized research
- Identifies information needs related to customers, consumers and product and addresses these proactively, e.g., through consumer research
- Responsible for competitive analysis
- Synthesize category insights, disseminates them to internal and external stakeholders appropriately and ensure organisational alignment around key category insights
- Is the expert for EM specific demand of the customer/channel according to consumer segments
Key Relationships:
- eCommerce Team
- Retail Merchandising Team
- Sales Team
- BU Lead
- Brand Activation Team
Knowledge, Skills and Abilities:
- Strong interpersonal skills and ability to influence both internal and external stakeholders
- Strong communication skills written and important verbal – ability to “sell” ideas effectively
- Strong understanding of premium apparel and footwear market in India, sports as well as casual brands
- Strong team player
- Interested in sports, preferably an active sports person
- Inherently interested in the sports/fashion market in India and globally
- General brand marketing understanding
Requisite Education and Experience / Minimum Qualifications:
- Technical education in either apparels or footwear (e.g. NIFT, FIA)
- Preferably complemented by an MBA
- Minimum 3 years of experience in category management for a premium apparel and/or footwear brand
Location: Gurgaon
Country: India
Team: Marketing & Communications
Brand: adidas
Position Type: Full time
Number: 197879
Posting date: 25-06-19
Source: https://jobs.adidas-group.com//job//537152201/?feedid=138901&show-splash=1