Key Responsibilities:

1. Development of overall business plans of EM for assigned categories, including objectives, KPIs, product range planning and identification of required marketing support
2. Coordinates the development of go-to-market (GTM) plans for assigned categories and presents these to internal and external stakeholders
3. Develops range architecture and sales channel segmentation for assigned categories in consultation with Sales and Retail departments
4. Identifying EM specific demand of the customer/channel according to consumer segments
5. Identifying gaps in the international range, agreeing these with the management and addressing range gaps through local development of product articles.
6. Responsible for product pricing and margins
7. Works closely with Sourcing department to ensure transparency and compliance in product quality and delivery timelines
8. Initiates and manages local product creation process for assigned categories
9. Leads the evaluation and adaptation (if required) of regional and global sell-in tools for assigned categories
10. Supports retail training function with updates and latest product news as required
11. Collect market information from various sources such as retail customers, store staff, Sales & Retail teams, publications, syndicated and customized research
12. Identifies information needs related to customers, consumers and product and addresses these proactively, e.g., through consumer research
13. Responsible for competitive analysis
14. Synthesize category insights, disseminates them to internal and external stakeholders appropriately and ensure organisational alignment around key category insights
15. Is the expert for EM specific demand of the customer/channel according to consumer segments

Key Relationships:

1. eCommerce Team
2. Retail Merchandising Team
3. Sales Team
4. BU Lead
5. Brand Activation Team

Knowledge, Skills and Abilities:

1. Strong interpersonal skills and ability to influence both internal and external stakeholders
2. Strong communication skills written and important verbal – ability to “sell” ideas effectively
3. Strong understanding of premium apparel and footwear market in India, sports as well as casual brands
4. Strong team player
5. Interested in sports, preferably an active sports person
6. Inherently interested in the sports/fashion market in India and globally
7. General brand marketing understanding

Requisite Education and Experience / Minimum Qualifications:

1. Technical education in either apparels or footwear (e.g. NIFT, FIA)
2. Preferably complemented by an MBA
3. Minimum 3 years of experience in category management for a premium apparel and/or footwear brand

Location: Gurgaon
Country: India
Team: Marketing & Communications
Brand: adidas
Position Type: Full time
Number: 197879

Posting date: 25-06-19

Source: https://jobs.adidas-group.com//job//537152201/?feedid=138901&show-splash=1