Fila India, a sporting goods company owned by Cravatex Brands Limited, the Indian arm of the Batra Group, is adopting a competitive expansion strategy in the country as it forecasts the opening of one hundred stores by 2020.

With a strong comeback of sports brands witnessed recently and a shift in consumer preference towards sports inspired athleisure clothing and footwear, investments are being made to reinforce the offer of such brands across the globe.

Aside from main metros and mini metros, Fila has set its sights on the North Indian market with a focus across Delhi, Gurgaon, Noida, and the entire region of Punjab; followed by South India. While company owned stores are the key objective, the brand is identifying key partners to also implement openings through a franchise model.

nd Gen Z. Fila’s retro aesthetic and nostalgia-tinged DNA has thus, gained relevance and this conversation has supplemented its evolution into a sports fashion label. While we’re steadily making this progression in perception, supplementing consumer demand with supply is the need of the hour. Our offline retail growth in India focuses on strengthening our pan-India presence to create easier access and increased engagement with our growing consumer base.”