How the Internet & Fast Fashion Are Killing Trends
E-commerce plays, a new emphasis on experiential spending and the decline of brick-and-mortar aren’t the only things fashion firms have to contend with these days.
According to experts, the rise of fast fashion and an increasingly social-media-obsessed culture are creating new hurdles for footwear and apparel brands and retailers.
“We live in a culture where people will see something on Instagram or on a celebrity and they want that immediately,” Elizabeth Cline, author of “Overdressed: The Shockingly High Cost of Cheap Fashion,” said during a panel discussion this week at the American Apparel & Footwear Association Executive Summit in Washington, D.C. “I see how ferociously the pace of trends move now and that has definitely been driven by the internet.”
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