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How the Internet & Fast Fashion Are Killing Trends

How the Internet & Fast Fashion Are Killing Trends
0 comments, 07/05/2017, by , in Tech News

E-commerce plays, a new emphasis on experiential spending and the decline of brick-and-mortar aren’t the only things fashion firms have to contend with these days.

According to experts, the rise of fast fashion and an increasingly social-media-obsessed culture are creating new hurdles for footwear and apparel brands and retailers.

We live in a culture where people will see something on Instagram or on a celebrity and they want that immediately,” Elizabeth Cline, author of “Overdressed: The Shockingly High Cost of Cheap Fashion,” said during a panel discussion this week at the American Apparel & Footwear Association Executive Summit in Washington, D.C. “I see how ferociously the pace of trends move now and that has definitely been driven by the internet.”

Read the full article How the Internet & Fast Fashion Are Killing Trends

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