Melissa’s New In-Store Technology Is Turning Photo Snaps Into Sales
In today’s swiftly evolving retail world, at least two things are certain: Experience matters, and digital technology isn’t going anywhere.
The savviest companies are absorbing those truths and searching for fresh innovations to inject newness into their selling strategy. For the Melissa brand, that meant linking up with New York-based tech startup firm M-ND (pronounced like “mind”), which helps to optimize social networking.
Last month, Melissa installed two of M-ND’s displays in its Miami and Orlando stores. The interactive touchscreen devices serve as both a marketing tool — by presenting the brand’s look book and product info….
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