Mumbai teens developed a cleaning spray for sneakers

Mumbai teens developed a cleaning spray for sneakers

Pari Naheta and Sanya Shah, class 10 students of Dhirubhai Ambani International School, started Sneakeasy in 2019.

Both Pari and Sanya Shah are very passionate about sports and dance and use sneakers a lot. However, they realised that maintaining shoes while living in a polluted city like Mumbai was extremely hard,

At one of their Young Entrepreneurs Academy (YEA!) sessions, the duo zeroed in on the idea of a natural spray for sneakers. With the help of their mentors at YEA!, they did a lot of research to come up with the formula for their shoe spray called Sneakeasy, which they claim cleans shoes much better and faster.



Going places

The duo was also invited to TiEcon Mumbai 2019 where they were given the opportunity to pitch their business idea to investors who also spoke to them privately after their pitch.

They are also happy to be part of YEA! star alumni club where they get the opportunity to interact with other alumni pan-India and learn about each other’s ventures and celebrate each other’s successes.

Sneakeasy is currently priced at Rs 399 per bottle. The two young entrepreneurs have made 500 bottles of the solution so far and sold 410 bottles last year alone through trade shows and other events.

They claim to have clocked Rs 1.7 lakh in sales so far with minimal expenses.

Sneakeasy has been receiving recurring orders from existing clients, friends, and relatives.

The two say that people have appreciated their product and have given them a lot of positive feedback. They also recently improved their formula, which has increased their sales. Overall, Sneakeasy is doing great and aims to do much better.

Currently publicising through word-of-mouth, trade shows, and social media channels like Instagram, Sanya and Pari are looking forward to taking Sneakeasy to the next level by introducing a range of fabrics and leather products.

“We would like to aggressively promote Sneakeasy through social media, various events, magazines, online and offline advertisements, etc. We are happy with the reviews and are confident that with the right team and marketing, we have tremendous potential to scale,” they say.

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