New Live-Design Experience Promises Custom Shoes in Less than 90 Minutes
This month, Nike is opening the Nike Makers’ Experience at Nike By You at 45 Grand St in New York. With help from Nike’s Advanced Innovation team, the goal is custom sneakers in an hour and a half.
This innovative environment, dubbed the Nike Makers’ Experience, focuses on Live Design (created by Nike partner W+K Lodge) allows users to create custom shoes in less than 90 minutes. Using inspiration that includes everything from graphic options that can be created from a simple phrase to a “nearly infinite” amount of color options, those invited will have the opportunity to draw their own inspiration for a sneaker — just like some of Nike’s signature athletes have.
Additional design details include the use of typographical input (such as a specific date like a birthday or anniversary) that will create patterns that can be scaled to your preference. Dynamic object tracking and projections will “bring the design to life” right in front of you.
“The intention of the project is to bring to life the collaborative design experience that we offer our athletes,” said Mark Smith, VP of Innovation Special Projects, in a statement. “They love products that tell their story, so we wanted to combine that idea with a new process of live design and manufacturing that allows our guests to come into the space, work collaboratively with us and leave with a special product in less than 90 minutes.”
People will create one-of-a-kind versions of the Nike Presto X, a silhouette created by the Nike Advanced Innovation team for the Nike Makers’ Experience. There are two builds, a traditional Presto and a slip-on.
“The Nike Makers’ Experience is a fast, fun, interactive, one-of-a-kind design experience. It takes most people longer to come up with their idea than it does for us to make it,” added Smith in a statement. “It’s the future you don’t have to wait for.”
What do you think of the latest project by Nike (without having actually seen it in action)? Are you a Nike+ member hoping to get that invite down the road? Let us know in the comments.