Puma Reveals How It Is Revolutionizing Sneaker Lacing
Puma is out to change how sneakers are laced.
At a press event Thursday night in New York City (with influencers and athletes including Yes Julz and Usain Bolt in attendance), the athletic standout unveiled its new Netfit technology, a customizable lacing system that, the brand says, offers infinite ways to lace up your shoes. The tech, according to Puma, also enhances the fit and support of the shoe, with its high-grade engineered net and formfitting base materials.
Netfit isn’t limited to one type of silhouette Puma offers; the brand confirmed that it will use the innovation on several sports and performance shoes.